Post by Deleted on Nov 3, 2016 5:18:30 GMT -5
This ad uses a common weasel word, 'virtually'. There's no guarantee that this dish detergent will leave your dishes spotless, only virtually spotless. This claim tricks the audience into believing that Cascade is a superior cleaner because it will completely clean their dishes. The use of a weasel word in this ad allows the company to make their product seem like it's the best when really they are unable to make any promises that it can really make dishes spotless.