|
|
Post by Ms. English on Nov 1, 2016 11:10:13 GMT -5
Post your advertisement (either a print ad or a commercial) here. Include the link to the advertisement and a 2-3 sentence analysis of its use of weasel words and how this manipulates or misleads the consumer. Example:  Analysis: "Fight" is a common weasel word used in advertisements for cleaning and health and beauty supplies, similar to "act" or "work." This ad claims that Colgate is proven to "fight" germs for 12 hours, but the consumer is given no context as to what it means to "fight" germs. Sometimes people lose fights; this toothpaste could be losing the fight to your germs. Post your ad by class time on Thursday, November 3. |
|
|
|
Post by Molly Ratliff on Nov 2, 2016 15:55:58 GMT -5
 Analysis: In this advertisement, the term "more" is a weasel word used to describe the cleaning power of the glass cleaner. This is an unfinished phrase because it doesn't give an increment of how much more cleaning power there is, and the advertisement doesn't say what it is more than. It could have more cleaning power than dirt, which really doesn't say much. Or it the "more" could be an increase of 0.000001% cleaning power from its previous product (whatever cleaning power means... Another weasel word). It is a very vague term and is used often, so when the consumer sees the word, they automatically think more is better. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 2, 2016 18:39:02 GMT -5
 Analysis: This Clinique product claims to " virtually erase the need for makeup," as well as " virtually undo the visible evidence of past damage", but virtually basically means "almost entirely" so it doesn't get rid of the full problem. it also says "[w]ear new Even Better Makeup," even though the "new" portion could be an added scent or one extra ingredient and not a new product. |
|
|
|
Post by Bonnie Bremer on Nov 2, 2016 18:50:40 GMT -5
In this wrinkle cream commercial, the advertiser uses the words "smoother" and "ageless" when describing the results of the Correction Cream. The word "smoother" is pretty vague, the wrinkle doesn't go away, it's just less of what it was. Or maybe the skin around it less bumpy than before? The second word used is ageless. This means the absence of age, what does that mean? This wrinkle cream turns you into a no-age robot. Obviously, the advertisers are trying to use these words to attract the consumer into thinking they're wrinkles will go away. Instead of saying, "maybe this will make your wrinkles less noticeable" they use eye-catching words.
Bonnie Bremer
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 2, 2016 19:46:50 GMT -5
link . In this Mucinex commercial it said it was a "new" kind and fast dissolving which are both fairly relative terms. It also suggests it's "max" strength. (https://youtu.be/rJv-SssH4IQ) it should also play when you hit "link"↑
|
|
|
|
Post by evadeyoung on Nov 2, 2016 20:16:40 GMT -5
brantleyshields.weebly.com/uploads/5/8/7/4/58741261/1810190_orig.jpgThis advertisement uses the word "virtually". Virtually lets the consumer think that the product will give you spotless results when it is actually only virtually, meaning not actually spotless. virtually is a very common weasel word that is very effective at misleading consumers by letting them think the product will give them results that it actually doesn't.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 2, 2016 20:38:18 GMT -5
Analysis: Hand sanitizer is a common one when it comes to weasel words. Advertisers almost always say "kills up to 99.99% of germs". To the untrained ear, this sounds like it kills virtually all germs when in reality it could possibly not kill everything.  |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 2, 2016 21:05:05 GMT -5
This detergent commercial advertises a "new harder working" version of Sunlight dish soap. But what that harder working formula is was not specified. The advertisement also uses the phrase "now more than ever" which as stated in the passage, is basically a way to say "new" without saying it. The only new thing mentioned in the commercial is a refreshing lemony scent.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 2, 2016 21:20:52 GMT -5
 Analysis: The use of "up to" is a common advertising phrase, this mouth wash claims it kills "up to 99.9%" of bacteria and "reduces plaque up to 56% more than brushing alone", this means that these are the cases under the most optimal situations and probably not what most costumers would experience. It also claims to not disrupt the "balance of oral flora" without explaining at all what that is, just sounding fancy. The main catch phrase "There's No Deeper Clean Than Listerine" really doesn't show who we're comparing this to, clearly power washing would be a deeper clean, but that's probably not what they're comparing to, we don't know. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 2, 2016 21:42:43 GMT -5
cdn.soccerbible.com/images/archive/SEITIRO-BALL-11-12-ROONEY.jpgNike do not specify in what way this ball is the best. For example, it could be the bounciest, which is not necessarily desirable. If bounciness is what determines what the best ball is for someone, it definitely doesn't for others. Claiming "World's Best Ball" sounds like an objective statement that has reasoning to support it, however it is clearly subjective upon further examination.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 3, 2016 0:13:52 GMT -5
 Analysis: This McDonald's Ad makes use of several weasel words, such as "new" and "better". New doesn't truly mean entirely new as someone may believe, it just means some "material functional change" which can really be any tiny thing. Next is the troublesome use of "better", what is better to one person may not be for another, making this a subjective weasel word that doesn't actually say anything. Thanks McDonald's... |
|
|
|
Post by Ms. English on Nov 3, 2016 8:01:37 GMT -5
|
|
|
|
Post by Ms. English on Nov 3, 2016 8:02:25 GMT -5
Analysis: This McDonald's Ad makes use of several weasel words, such as "new" and "better". New doesn't truly mean entirely new as someone may believe, it just means some "material functional change" which can really be any tiny thing. Next is the troublesome use of "better", what is better to one person may not be for another, making this a subjective weasel word that doesn't actually say anything. Thanks McDonald's... I agree. |
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 3, 2016 18:17:18 GMT -5
Analysis: The clorox wet wipe brand uses several weasel words in their advertising saying things like "kills 99.99% of bacteria" to the average person watching this commercial or reading this advertisement they would just think that this would kill of the germs and clean up all of the mess when in reality it cant clean everything this is just trying to draw the person in to buying the product. Also when they say "kills cold and flue viruses" these are weasel words becuase this also sounds to the reader like it will help and kill viruses but in reality it cant kill viruses.
|
|
Deleted
Deleted Member
Posts: 0
|
Post by Deleted on Nov 3, 2016 20:00:07 GMT -5
 This add is an example of use of weasel words due to the use of the "feel fresh 5x longer", since this isn't really an accurate measurement of time. Other examples are the "get fresh. feel confident" statements, which may suggest that if you don't use this product, you won't be able to achieve those things. |
|
