Weasel Words Charmin Ad

This Ad uses a few weasel words. The first is "fewer". Using "fewer" leads the audience to believe it will leave less pieces behind, but the audience had to ask themselves what is it leaving fewer pieces than. This ad leads the audience to believe that this brand will be better and "leave fewer pieces behind". But this is a filler phrase, where the audience has to finish the rest of the phrase. The audience has to infer where the pieces are being left behind. Also, using the word "new" makes the reader want to buy the product, even if it is the same brand, or even same toilet paper as the other kind. They just want the buyers to believe that this brand is inferior to others, when it most likely is the same material.